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India’s Credit Slowdown: A Shift in Momentum, Not a Crisis
May 15, 2025
Ravi Choudhary
Ravi Choudhary
Ravi Choudhary
|
I
Jul 16, 2025




India’s banking sector is navigating a pivotal moment in 2025. Credit growth has slowed to 8.97% year-on-year by May 2025, the lowest in three years, with a slight recovery to around 9.5% by mid-June, according to Reserve Bank of India (RBI) data and market analyses. This moderation has raised concerns among policymakers and lenders, but it reflects a strategic recalibration rather than a crisis, driven by cautious lending, evolving demand, and a stable economic backdrop.
A Cooling Cycle Amid Strong Liquidity
Despite abundant liquidity and inflation at a six-year low of 2.1% in June 2025, as reported by the National Statistics Office, credit expansion remains subdued. Banks are parking significant excess liquidity, estimated at ₹2-3 trillion, with the RBI through Variable Rate Reverse Repo (VRRR) auctions, prioritizing safety over aggressive lending. This cautious approach, coupled with weak credit demand and profitability pressures, is shaping India’s credit slowdown in 2025.
Profitability Under Pressure
Net interest margins (NIMs) are under strain as banks raise deposit rates to attract funds, with average fixed deposit rates rising from 6.89% to 7.07% over the past year. Lending rates, tied to external benchmarks, have not kept pace, squeezing margins. This has led to significant profit contractions for public sector banks, driven by margin pressure rather than asset quality issues, as noted in recent financial reports.
Risk Aversion and Selective Lending
Deposit inflows have grown steadily at 10.1–10.4% year-on-year, yet banks are selective in deploying capital. Lending to non-banking financial companies (NBFCs) has slowed sharply, dropping from over 30% growth in 2023 to 2.9–8.8% in early 2025, per RBI’s Financial Stability Report and India Ratings. Secured lending, such as gold loans, remains a priority, while unsecured retail loans and microfinance face reduced appetite due to delinquency risks.
Structural Shifts in Credit Demand
Corporates are increasingly tapping bond markets, with issuances reaching ₹3 trillion in Q1 2025, reducing reliance on bank credit. Sectors like infrastructure, telecom, and real estate see muted demand due to overcapacity concerns. Consumers, grappling with household debt nearing 40% of GDP and modest rural consumption recovery, are prioritizing deleveraging, further dampening loan demand.
Policy Transmission and Delayed Impact
The RBI’s 100-basis-point repo rate cut to 5.5% in 2025 has not fully spurred credit growth due to structural frictions in loan pricing and banks’ conservative stance, as highlighted by India Ratings. This delayed monetary policy transmission underscores the challenges in reviving credit momentum.
Implications and the Path Forward
The credit slowdown is not a systemic crisis but a recalibration driven by risk sensitivity and market dynamics. Opportunities exist in underserved sectors like microenterprises and rural borrowers. Digital platforms like Saarathibazaar.ai are facilitating this shift by connecting lenders with these markets through efficient, transparent processes, digitalizing loan applications and enhancing access to credit. Regulatory clarity on co-lending frameworks will further support credit diversity.
Conclusion
India’s credit growth has moderated, but it remains resilient. With retail inflation at a six-year low and liquidity abundant, the banking sector is adapting to new risk and demand dynamics. Lenders and investors who leverage platforms like Saarathibazaar.ai can seize opportunities in India’s evolving credit landscape, ensuring sustainable growth in 2025 and beyond.
India’s banking sector is navigating a pivotal moment in 2025. Credit growth has slowed to 8.97% year-on-year by May 2025, the lowest in three years, with a slight recovery to around 9.5% by mid-June, according to Reserve Bank of India (RBI) data and market analyses. This moderation has raised concerns among policymakers and lenders, but it reflects a strategic recalibration rather than a crisis, driven by cautious lending, evolving demand, and a stable economic backdrop.
A Cooling Cycle Amid Strong Liquidity
Despite abundant liquidity and inflation at a six-year low of 2.1% in June 2025, as reported by the National Statistics Office, credit expansion remains subdued. Banks are parking significant excess liquidity, estimated at ₹2-3 trillion, with the RBI through Variable Rate Reverse Repo (VRRR) auctions, prioritizing safety over aggressive lending. This cautious approach, coupled with weak credit demand and profitability pressures, is shaping India’s credit slowdown in 2025.
Profitability Under Pressure
Net interest margins (NIMs) are under strain as banks raise deposit rates to attract funds, with average fixed deposit rates rising from 6.89% to 7.07% over the past year. Lending rates, tied to external benchmarks, have not kept pace, squeezing margins. This has led to significant profit contractions for public sector banks, driven by margin pressure rather than asset quality issues, as noted in recent financial reports.
Risk Aversion and Selective Lending
Deposit inflows have grown steadily at 10.1–10.4% year-on-year, yet banks are selective in deploying capital. Lending to non-banking financial companies (NBFCs) has slowed sharply, dropping from over 30% growth in 2023 to 2.9–8.8% in early 2025, per RBI’s Financial Stability Report and India Ratings. Secured lending, such as gold loans, remains a priority, while unsecured retail loans and microfinance face reduced appetite due to delinquency risks.
Structural Shifts in Credit Demand
Corporates are increasingly tapping bond markets, with issuances reaching ₹3 trillion in Q1 2025, reducing reliance on bank credit. Sectors like infrastructure, telecom, and real estate see muted demand due to overcapacity concerns. Consumers, grappling with household debt nearing 40% of GDP and modest rural consumption recovery, are prioritizing deleveraging, further dampening loan demand.
Policy Transmission and Delayed Impact
The RBI’s 100-basis-point repo rate cut to 5.5% in 2025 has not fully spurred credit growth due to structural frictions in loan pricing and banks’ conservative stance, as highlighted by India Ratings. This delayed monetary policy transmission underscores the challenges in reviving credit momentum.
Implications and the Path Forward
The credit slowdown is not a systemic crisis but a recalibration driven by risk sensitivity and market dynamics. Opportunities exist in underserved sectors like microenterprises and rural borrowers. Digital platforms like Saarathibazaar.ai are facilitating this shift by connecting lenders with these markets through efficient, transparent processes, digitalizing loan applications and enhancing access to credit. Regulatory clarity on co-lending frameworks will further support credit diversity.
Conclusion
India’s credit growth has moderated, but it remains resilient. With retail inflation at a six-year low and liquidity abundant, the banking sector is adapting to new risk and demand dynamics. Lenders and investors who leverage platforms like Saarathibazaar.ai can seize opportunities in India’s evolving credit landscape, ensuring sustainable growth in 2025 and beyond.
India’s banking sector is navigating a pivotal moment in 2025. Credit growth has slowed to 8.97% year-on-year by May 2025, the lowest in three years, with a slight recovery to around 9.5% by mid-June, according to Reserve Bank of India (RBI) data and market analyses. This moderation has raised concerns among policymakers and lenders, but it reflects a strategic recalibration rather than a crisis, driven by cautious lending, evolving demand, and a stable economic backdrop.
A Cooling Cycle Amid Strong Liquidity
Despite abundant liquidity and inflation at a six-year low of 2.1% in June 2025, as reported by the National Statistics Office, credit expansion remains subdued. Banks are parking significant excess liquidity, estimated at ₹2-3 trillion, with the RBI through Variable Rate Reverse Repo (VRRR) auctions, prioritizing safety over aggressive lending. This cautious approach, coupled with weak credit demand and profitability pressures, is shaping India’s credit slowdown in 2025.
Profitability Under Pressure
Net interest margins (NIMs) are under strain as banks raise deposit rates to attract funds, with average fixed deposit rates rising from 6.89% to 7.07% over the past year. Lending rates, tied to external benchmarks, have not kept pace, squeezing margins. This has led to significant profit contractions for public sector banks, driven by margin pressure rather than asset quality issues, as noted in recent financial reports.
Risk Aversion and Selective Lending
Deposit inflows have grown steadily at 10.1–10.4% year-on-year, yet banks are selective in deploying capital. Lending to non-banking financial companies (NBFCs) has slowed sharply, dropping from over 30% growth in 2023 to 2.9–8.8% in early 2025, per RBI’s Financial Stability Report and India Ratings. Secured lending, such as gold loans, remains a priority, while unsecured retail loans and microfinance face reduced appetite due to delinquency risks.
Structural Shifts in Credit Demand
Corporates are increasingly tapping bond markets, with issuances reaching ₹3 trillion in Q1 2025, reducing reliance on bank credit. Sectors like infrastructure, telecom, and real estate see muted demand due to overcapacity concerns. Consumers, grappling with household debt nearing 40% of GDP and modest rural consumption recovery, are prioritizing deleveraging, further dampening loan demand.
Policy Transmission and Delayed Impact
The RBI’s 100-basis-point repo rate cut to 5.5% in 2025 has not fully spurred credit growth due to structural frictions in loan pricing and banks’ conservative stance, as highlighted by India Ratings. This delayed monetary policy transmission underscores the challenges in reviving credit momentum.
Implications and the Path Forward
The credit slowdown is not a systemic crisis but a recalibration driven by risk sensitivity and market dynamics. Opportunities exist in underserved sectors like microenterprises and rural borrowers. Digital platforms like Saarathibazaar.ai are facilitating this shift by connecting lenders with these markets through efficient, transparent processes, digitalizing loan applications and enhancing access to credit. Regulatory clarity on co-lending frameworks will further support credit diversity.
Conclusion
India’s credit growth has moderated, but it remains resilient. With retail inflation at a six-year low and liquidity abundant, the banking sector is adapting to new risk and demand dynamics. Lenders and investors who leverage platforms like Saarathibazaar.ai can seize opportunities in India’s evolving credit landscape, ensuring sustainable growth in 2025 and beyond.
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Discover the Best Bank For Your Client
Say goodbye to endless bank visits and uncertainty! With our smart loan matchmaking, you can instantly discover the right lenders for your clients and compare multiple offers—quickly and seamlessly. Designed for loan experts like you, our platform ensures efficiency, accuracy, and higher conversions.
Be the first to experience the future of loan sourcing. Stay ahead of the game—stay tuned!
Are You A Loan Expert?
Discover the Best Bank For Your Client
Say goodbye to endless bank visits and uncertainty! With our smart loan matchmaking, you can instantly discover the right lenders for your clients and compare multiple offers—quickly and seamlessly. Designed for loan experts like you, our platform ensures efficiency, accuracy, and higher conversions.
Be the first to experience the future of loan sourcing. Stay ahead of the game—stay tuned!
Are You A Loan Expert?
Discover the Best Bank For Your Client
Say goodbye to endless bank visits and uncertainty! With our smart loan matchmaking, you can instantly discover the right lenders for your clients and compare multiple offers—quickly and seamlessly. Designed for loan experts like you, our platform ensures efficiency, accuracy, and higher conversions.
Be the first to experience the future of loan sourcing. Stay ahead of the game—stay tuned!